Soletron recently had the privilege of talking with Robbie Fuller, Category Designer for Adidas Basketball and US Advanced Concepts, about the new AdiZero Rose 2.5. Chicago Bulls superstar Derrick Rose debuted his new sneaker this past Friday (1/27/12) on the Bulls home court against the Milwaukee Bucks. Fuller, who has been the mastermind behind the Jordan Shoes For Sale line and other innovative Adidas Basketball designs, gave us some great insight into how he created the AdiZero Rose 2.5 and what Adidas Basketball is looking to accomplish moving forward. Enjoy the interview and keep your eyes peeled for D-Rose in those Bulls games, because he’ll be showing off new colorways as the season continues. Get your pair on February 2 when the sneakers officially hit stores! I think this interview will show you how much thought, planning, and effort went into making this sneaker, and when you hear how it was designed you’ll know that you have to go get a pair!
The AdiZero sneakers have really brought a lot of energy and success to Adidas Tmac Sneakers. How does it feel to be one of the driving forces behind that achievement?
"It feels great and it has been an amazing experience. Everything has really come together really well and it has been a really exciting time for myself and for Adidas Basketball."
What do you think Adidas Basketball offers that other brands don’t?
"It starts with us doing light right. If we can take an ounce or even a half of an ounce off a sneaker, then that’s one less ounce that a player has to lift throughout the course of a game. We work to create state-of-the-art technology for our sneakers not just in terms of weight, but in other aspects like traction and ankle support, in pursuit of making products that can optimize a player’s skill on the court. We focus on making products that make players more efficient and in that regard we feel that we’re contributing to the game of Basketball."
How has the Derrick Rose AdiZero line influenced the standard for Adidas Basketball?
"Well it’s a very special time for Adidas Basketball and Adizero Crazy Light 2.0 is a special player. He’s been able to achieve so much in such a short career thus far and he really motivates us. Seeing the success that he has accrued really motivates us to make sure that we’re creating the best products and that anything we make is discussed with him and meets his standards for what he needs in a sneaker."
Tags: Adizero Crazy Light 2.0, Jordan Shoes for Sale, Tmac Sneakers