Production of the iPhone (iPhone 4 Case) was started in early decade of XXI century with Company boss Steve Jobs’ direction that Company specialists test touchscreens. Steve Jobs also steered the original focus off from tablet, like the ipad tablet, and towards a phone. Company created the phone with a secretive collaboration with AT&T Mobility–Cingular Wireless at the time–at an estimated development cost of 150M USD during 30 months. Company declined the “comittee” approach that had yielded the Motorola ROKR E1, a large bad collaboration with Motorola. Alternatively, Cingular gave Steve Jobs (iPhone 4 Case) the freeness to develop the iPhone’s software and hardware at Apple Research and even paid Apple (iPhone 4 Case) a fraction of its monthly work revenue (until the iPhone 3G), in transfer for 4 years of selective United States sales, till 2011. Jobs free the iPhone (iPhone 4 Case) to public on January 9, 2007 at the Macworld 2007 meeting at the Moscone Center in San Francisco. The Phone (so iPhone 4 Case too) went to public in the United States on 29 June, 2007, at 18:00 local time, while thousands of clients lined up outside the megashops in whole nation. The first iPhone (and iPhone 4 Case) was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. On 11 Jul, 2008, Steve Jobs released the iPhone Third Gen (and so iPhone 4 Case) in twenty-two countries, including the first 6. Steve Jobs released the iPhone Third Gen in upwards of eighty countries and territories. Company presented the iPhone 3GS (iPhone 4 Case) on June 8, 2009, along with projects to present it later in June, July, and August, first with the United States, Canada and some number of European countries on 19 June. Millions would-be users thought about the iPhone’s (and iPhone 4 Case) cost, and 40 percent of users have household incomes over 100 000$. In an try to get a bigger market, Steve Jobs (iPhone 4 Case) made to public the eight GB iPhone Third Gen at a lower price start. When Company released the iPhone Four (iPhone 4 Case), the Third Gen became the lower expensive version. Apple lowered the cost several times since the iPhone’s (iPhone 4 Case) publicing in 2007, when an eight Gigabyte iPhone cost 599$. An iPhone 3GS (iPhone 4 Case) with the same capacity costs now $49. But, these numbers are misleading, since all cellphone units sold through AT&T must have a 2 YR contract (costing several hundred dollars and including an termination punishment), and a simlock. Apple (iPhone 4 Case) sold 6.1M original iPhone units over five quarters. Sales recorded growing up thereafter, and by the end of fiscal year 2010, total of 73.5M iPhones (iPhone 4 Case) were sold. By 2010/2011, the iPhone has a marketshare of barely four percent of all cellphones, but Apple Company (iPhone 4 Case) still have more than fifty percent of the total profit that countrywide cellphone sales create. Sales in Quarter 4 2008 passed temporarily those of RIM’s BlackBerry sales of 5.2M phones, which made Apple (iPhone 4 Case) briefly the third largest cellphone manufacturer by income, after Nokia and Samsung. Almost 6 400 000 cellphones (iPhone 4 Case) are active in the USA alone. While iPhone sales constitute a significant value of Apple’s revenue (iPhone 4 Case), some of this income is prorogued.