Production of the iPhone (iPhone 4 Case) was started several years ago with Apple Co. boss Steve Jobs’ direction that Company engineers investigate touchscreens. He also steered the main goal away from a tablet, like the ipad tablet, and towards a phone. Steve Jobs produced the device during a classified work with AT&T Mobility–Cingular Wireless at the time–at an estimated development cost of 150M USD during thirty months. Company refused the “comittee design” approach that had generated the Motorola ROKR E1, a large bad partnership with Motorola. Instead, Cingular gave Steve Jobs (iPhone 4 Case) the freeness to create the iPhone’s hardware, software in-house and even paid Company (iPhone 4 Case) a fraction of its month-by-month operate revenue (till the iPhone third generation), in exchange for four years of privilege U.S. sales, till 2011. Jobs unveiled the iPhone (iPhone 4 Case) to public on January 9, 2007 at the Macworld 2007 convention at the Moscone Center in San Francisco. The Phone (so iPhone 4 Case too) went to public in the USA on 29 June, 2007, at 18:00 local time, while many of customers lined up outside the shops in whole nation. The original iPhone (and iPhone 4 Case) was released in the England, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. On July 11, 2008, Steve Jobs shown the iPhone 3G (and so iPhone 4 Case) in twenty-two countries, including the original 6. Apple released the iPhone Third Generation in upwards of 80 countries and territories. Steve Jobs announced the iPhone 3GS (iPhone 4 Case) on June 8, 2009, with designs to made to public tardive in June, July, and August, first with the United States, Canada and main European countries on 19 June. Many would-be customers objected to the iPhone’s (and iPhone 4 Case) cost, and 40% of customers have household incomes over 100 000 USD. In an attempt to make a wider market, Steve Jobs (iPhone 4 Case) retained the 8 GB iPhone Third Gen at a smaller price start. When Apple released the iPhone Four (iPhone 4 Case), the Third Gen started the lower expensive model. Apple lowered the cost several times since the iPhone’s (iPhone 4 Case) presentation in 2007, at which time an eight GB iPhone cost $599. An iPhone 3GS (iPhone 4 Case) with same space price is $49. However, these prices are bad, since all cellphone units sold by AT&T must have a two-year sign-on (costing some number of hundred USD and included an termination punishment), and a simlock. Apple (iPhone 4 Case) sold 6 100 000 original phone units over 5 quarters. Sales recorded have been growing up thereafter, and by the end of fiscal year 2010, total of 73 500 000 iPhones (iPhone 4 Case) were sold. By 2010/2011, the iPhone has a market share of almost 4% of all phones, but Company (iPhone 4 Case) still have more than 50 percent of the total profit that countrywide phones sales create. Sales in Q4 2008 surpassed temporarily those of RIM’s BlackBerry sales of 5 200 000 phones, which made Apple company (iPhone 4 Case) briefly the 3rd biggest mobile phone designer by revenue, after Nokia and Samsung. Approximately 6.4M iPhones (iPhone 4 Case) are active in the U.S. alone. While iPhone sales is a very big value of Apple’s revenue (iPhone 4 Case), some amount of this income is prorogued.