theme lean office to buy at a higher price. Quality can be in the form of a larger product or free membership Consumers will see the cross of which have higher prices than competitors, atolls This same offer essentially the same article and positive. Easier route has a price below the competition, is this rapid approach to progress the sale or would be stepping up higher profit margins in the long term.When a price-fixing at the bottom of the competition, companies undercut competitors to give the attention of consumers from lower prices. Low port does not have to be drastic discount of the price of the product. One of the forms of pricing at the bottom of the competition is to have the product specified on the $ 9.99 instead of competitor business, which sells personal product inside a fixed price $ 10.00. Consumers will be so happens inside $ 9.99 cenie.